Mumbai, Maharashtra, India
Summary
Led web content management and digital strategy initiatives for prominent national and international clients, leveraging Adobe Experience Manager (AEM) to enhance user experience and SEO performance.
Highlights
Directed comprehensive web content initiatives for over 10 prominent international and national clients, including Beautiful Homes, Apollo Tyres, and HDFC Bank, ensuring brand consistency and robust digital presence.
Executed end-to-end content lifecycle management within Adobe Experience Manager (AEM), encompassing building, editing, and publishing web pages, multimedia, and links, while adhering to branding and SEO standards.
Optimized web content for Search Engine Optimization (SEO), User Experience (UX), and mobile responsiveness, significantly improving platform visibility and user engagement across various digital assets.
Streamlined content delivery by managing publishing workflows, translations, versioning, and scheduling updates within AEM, maintaining dynamic and accurate website content aligned with business objectives.
Collaborated effectively with cross-functional design, development, and marketing teams to deliver cohesive digital experiences that consistently met project objectives and brand guidelines.